'Ultimate' branded equipment was manufactured by Radio (1936) Ltd,
they had various distributors.
Currently there are 147 documented models.
Ultimate was the main house brand for Radio Ltd and one of the best-known brands in NZ.
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In 1932, reportedly 3100 Ultimate radios sold in NZ, approximately 20% of all radios sold in that year (according to their adverts).
Where the model code is not clearly stated it can be found (in most cases) as the letters at the start of the serial number. For example, RB10574 would be a model RB.
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